Hypothesis Building

Web analytics will help us identify areas to focus on. Exploring webanalytics data can give us some great ideas to get started with the CRO (conversion rate optimization) process. We are using other powerful research methods to build a hypothesis as well:

  • Click map
  • Scroll map analysis
  • Form analytics tools
  • Session recording
  • Surveys

An experiment is the way we test how an idea works in reality by gathering information. Our hypothesis states what we expect to find out in our experiment. We use two methods to run our experiments:

  • A/B testing
  • Multivariate testing

Testing and Optimization

Other Conversion Services

As a The Cave client, you will get the full-service optimization solution for the best results including:

  • Checkout flow analysis
  • Landing page optimalization
  • Competitive analysis

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